Course in Marketing & Consumer Psychology
This certificate course in Marketing and Consumer Psychology explores the psychological principles that drive marketing success and consumer decision-making. Ideal for students, entrepreneurs, and professionals in marketing or psychology, this program covers strategic planning, branding, market segmentation, advertising, and consumer behavior. From understanding competitive strategy to decoding the customer’s mind, the course offers a perfect blend of theory and practical application to help you master the art of influencing consumer choices.
Hurry! Limited Seats Per Cohort
- Batch starts from 2nd June 2025
- 1 Month Course
- Mode Online
- Short Term Course
- Monday to Friday Classes
Key Highlights
Highlights of the program
- Real-time Progress Tracking Quizzes: Regular quizzes ensure you’re not just learning, but also tracking your progress in real-time for a sense of achievement.
- Immersive Case Studies and Roleplays:Â Dive deep into real-world scenarios through captivating case studies and roleplays, making learning practical and applicable.
- Hands-On Assignment-Based Learning:Â Apply your knowledge with hands-on assignments that mimic real-life situations, promoting a deeper understanding of the subject matter.
- Intimate Learning Atmosphere with Limited Group Size:Â Enjoy a close-knit learning experience with limited group sizes, fostering a supportive environment for better interaction and personalized attention.
- Practical Learning Experiences:Â Move beyond theory with hands-on, practical learning experiences that prepare you for real-world challenges.
- Learning Through Fun Activities:Â Engage in enjoyable, fun activities that not only make learning entertaining but also enhance understanding through interactive experiences.
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- Personalized mentorship by the industry experts
- Career guidance and assistance in understanding the field of study
- Doubt solving and case discussions in live classes
- Letter of recommendation on request
- Open to All: No prior background or expertise required; anyone with an interest can enroll.
- Minimum Age: Must be at least 16 years old (or as specified for certain courses).
- Enthusiasm to Learn: A keen interest in gaining new knowledge and practical skills.
1
Month
6 to 12
Modules
16 to 25+
Live Classes
21st
Century Skills
5+
Assignments
Syllabus
- Understanding Marketing Management
- Basic concepts of marketing
- Market-oriented strategic planning
- Corporate and Division Strategic Planning
- Identifying and Analyzing competitors
- Developing Market Strategies
- Differentiating and positioning
- Challenges in New Product Development
- Market testing
- Customer Adoption Process
- Components of Marketing Information System
- Marketing Intelligence System
- Marketing Research
- Marketing Decision Support System
- Marketing research program for a new product
- Managing marketing communications
- Developing Effective Communications
- Developing and Managing an Advertising Program
- Media Decisions
- Sales Promotion nd Public Relations.
All Topics of Beginner Level Additionally
- Understanding Consumer Behaviour
- Definition
- Influencers
- Building customer satisfaction
- Attracting and Retaining Customers
- Analyzing consumer markets buying behaviour
- Buying Decision Process
- Stages in the process
- Marketing strategies
- Market segmentation: Levels and patterns of Market Segmentation.
- Influences on Consumer Behaviour
- Environmental influences: culture
- Subcultures
- Social class
- Social groups – Family
- Personal influence and diffusion of Innovations
- Individual determinants of consumer behaviour
- Personality and self concept
- Motivation and Involvement
- Information processing
- Learning, memory and attitudes.
Earn a Recognized Certification
Showcase your expertise and stand out in your field by earning professional certifications through our courses. Validate your skills, build your credibility, and advance your career with ease.
Meet your trainers of the program
Manik Seth
BA (Economics), MA (Economics)
Siddhant Mukherjee
BA (Psychology), MA (Organizational Psychology)
Details about the coruse
Details about the course schedule, including timing of live classes, session days, and other pertinent information.
8pm to 9pm
Class Timing
Monday to Friday
Days For Live Classes
Google Meet
Platform For Live Classes
Learning Based
Course Format
Digital
Certificate
Recording Access
For Live Classes
Course Registration
Ready to dive in the world of psychology
Beginner Level
₹1500
- Batch 2nd June 2025
- Duration 1 Month
- Daily Time Dedication 1 Hour
- Monday to Saturday (16)
- Format Live Classes
- Digital Certificate
Intermediate Level
₹2000
- Batch 2nd June 2025
- Duration 1 Month
- Daily Time Dedication 1 Hour
- Format Live Classes
- Monday to Saturday
- Digital Certificate
Our Students Review
It was very nice to connect with.
It was a nice experience I could not attend live classes because of my college schedule classes but the video recordings were very helpful
Everyone explained it to the understanding
Very good interactive sessions
Dr.Richa Tyagi was really good. She made things understand clearly. It was really good and eye opening.
“Dr. Richa Tyagi is a very good and helpful teacher. She teaches in a very interactive manner and makes the class really engaging and interesting. It was nice. There were many deep insights on how can we cater to needs of the children in counseling and how to psycho-educate parents and caregivers.
She made sure that the topics she taught were understood by everyone and was open to discussion. I think that made the course more interactive and interesting. The overall experience was good and I acquired more knowledge about the field. As the sessions were interactive, I got more comfortable with sharing my ideas.
The lecturer has become of my favourite speakers. Her expertise in the field of Child Psychology is very evident during the lessons. The Teaching skills, interaction, aids, resources, examples, guidance provided was absolutely great.
The Course content was great and it was very well organised by the team.
I believe the resource person, Richa Tyagi Mam was very insightful. She always astonished me with her knowledge and the way she used to summarise up things. I liked the overall experience of the program. It was structured in a way where ideas circulated from different regions, different backgrounds. It was tough managing college assignments and exams with the tasks andattendance of the program. I’ll accept my mistake in this one and will try to do better next time.
Ma’am is really apt at engaging the classroom by using methods like roleplay, questioning, case studies, etc. Learnt a lot from her as she always welcomed questions and was encouraging throughout the internship.
I like the internship course very much! It was very informative and Ms Richa Tyagi was very helpful. Overall an amazing experience for my first time with Cognizavest with interactive classes and tasks given.
Very good and informative
Ms Richa Tyagi made this course an excellent platform for a beginner like me. I am forever grateful for her kindness, patience and knowledge imparted to us.
I really like the way internship held it directions. the internship even in times of pandemic included a lot of practical aspects. The most I liked the assignment , they included everything critical analysis, knowledge check , creative approach and decision making. Looking forward for more internship like these
I really really liked this internship. There were not only classes but practical examples as well as assignments as well. And I really loved our Richa tyagi, for her beautiful way to teach us about the different concepts. Thank you cognizavest, for providing this opprtunity.
This internship although it was for just 1 month but made me explore various concepts related to Child Psychology through the daily tasks! And of course the explanation given by the mentor was very quick to understand. It was an amazing journey as expected! Thank you!
Through this internship got a more in dept knowledge about the topic that I had heard and read about and also got to learn so many new terminology and theories. Totally worth it.
What you get to learn ?
Key Takeaways Upon Program Completion
Participants will gain a solid understanding of marketing fundamentals, strategic planning, and the development of market-driven strategies. The course delves into how effective communication, advertising, and media decisions impact consumer perception. Learners will explore the psychological drivers behind buying behavior, including cultural, social, and personal influences. Through insights into market segmentation, customer satisfaction, and decision-making processes, participants will be equipped to craft impactful marketing strategies rooted in consumer psychology.
Frequently Asked Questions
About Program
- Are the classes conducted live?
Absolutely! Our classes simulate the experience of a dynamic virtual classroom, fostering real-time interaction. And that’s not all – in addition to live sessions, we ensure convenience by recording each session for your reference. - Will my certificates have international recognition?
Absolutely! Our certificates hold global acclaim, serving as passports to showcase your expertise worldwide. Prepare to shine brightly as a recognized professional wherever your journey takes you. - Can I enroll in the course?
Certainly! Our courses to everyone, open to all. Embrace the opportunity to explore the captivating realm of psychology, available to everyone. - Can I request a Letter of Recommendation from your institution?
Absolutely! If you require a Letter of Recommendation, simply reach out to us. We’re dedicated to assisting and bolstering your educational endeavors every step of the way!
Payment
- How much do I need to pay ?
Price for the program has been mentioned under the payment section according to the various hours options and once paid you will be able to block your seat so you do not miss the program and get your learning started as soon as possible. - What are the payment options available ?
We accept UPI, credit and debit cards, EMI, Net Banking, Wallet payments, Simple payments, PayLater. - What is your Refund and cancellation policy ?
We have a strict no refund policy for all the programs. Applicants can request to shift the batch, 7 days before the commencement of the program you can refer to refund and cancellation policy for details. w.e.f 01/01/2023.All registrations done during sale are non refundable and non transferable.
After Enrolment
- When will I be contacted for the classes ?
Once you have made the final payment and received a confirmation on your registered email address, our company representative will contact you within 3 business days to get you started on your learning path. - How will the classes be ?
Classes will follow a scheduled path with Live sessions online. You will be added to a whatsapp group for communication purposes and all the class materials, tasks and class recordings will be provided on your google classroom. - Will I receive a recommendation letter ?
Recommendation letters are provided on a request basis. If you require a letter of recommendation, then you may contact the facilitator or the company representative to guide you with the procedure after the completion of the program. - When will I receive my certificate ?
Once you have successfully completed the course, your E-certificate will be uploaded on your google classroom within a span of 15 business days.